DABUR BRANDS
Built on Trust, Scaled with Purpose
At Dabur, our brands are more than names on a shelf, they are quiet companions in everyday life. Built over generations, they evoke a deep sense of trust in the minds of consumers, earned through consistency, care and an unwavering commitment to quality. Whether it is nurturing health, supporting well-being or making everyday moments better, Dabur’s brands stand for reassurance and reliability, promises that families across India and the world have come to depend on.
Rooted in nature and strengthened by science, each brand reflects Dabur’s belief that trust is not claimed, but built, one product, one experience and one household at a time.
OUR BILLION-RUPEE BRANDS
At Dabur, our brands are not just products on shelves. They are trusted companions in millions of households, built patiently over decades and strengthened through innovation, relevance and deep consumer insight. Today, our portfolio reflects both scale at the top and strong breadth at the base, creating a resilient engine for sustained growth.
Today, 23 Dabur brands are part of our billionrupee portfolio, a reflection of our ability to build brands patiently and grow them sustainably across categories and geographies. Each of these brands has crossed the 100 crore milestone by staying rooted in clear consumer insights, strong distribution, and a relentless focus on innovation, while remaining true to Dabur’s core values of health and well-being.
What makes this portfolio truly distinctive is its diversity. It spans Healthcare, Foods and Beverages, Home and Personal Care, serving multiple consumer needs and usage occasions. Together, these brands form the backbone of Dabur’s growth engine, offering both scale and stability while continuing to create headroom for future expansion.
Leadership Anchored by Iconic Brands
At the forefront is Real, our flagship 1,500 croreplus brand, symbolising our leadership in the beverages space.
This is complemented by a strong cluster of brands in the 1,000-1,500 crore range - Dabur Red Paste, Vatika and Dabur Amla - each commanding category leadership and deep consumer trust built over generations.
A Strong Layer of Growth Engines
Below this leadership tier sits a robust set of brands in the 500-1,000 crore brands: Dabur Honey, Namaste, Odonil and Dabur Chyawanprash.
These brands are scaling rapidly, supported by focused investments in innovation, distribution expansion and consumer engagement, ensuring they are well-positioned to move up the value chain.
A Deep and Diverse Growth Pipeline
Our portfolio strength extends to 15 brands in the 100-500 crore range, spanning healthcare, personal care and foods. Brands such as Hajmola, Odomos, Honitus, Fem, Meswak Toothpaste, Dabur Lal Tail and Babool Toothpaste continue to deepen consumer connect while unlocking new opportunities across geographies and formats.
This layer represents our next wave of billion-rupee brands, with several poised to enter higher growth brackets in the coming years.
Looking Ahead
With a number of brands approaching this key revenue milestone, our portfolio is not static; it is constantly evolving. Several brands in the mid-tier are on a clear trajectory to join the next league of billion-rupee brands, reinforcing our long-term growth strategy.
In a dynamic consumption environment, this depth, diversity and upward mobility of our brand portfolio gives us the confidence to deliver consistent, sustainable and inclusive growth – today and in the years ahead.
DIGITAL-FIRST BRANDS: CRAFTED FOR THE WAY INDIA SHOPS TODAY
Dabur’s digital-first brands are being purpose-built for a new generation of consumers, those who discover, evaluate, and purchase in a digital ecosystem. Our approach combines sharper value propositions, sciencebacked storytelling, and platform-native engagement to drive both relevance and conversion.
At the forefront of this strategy is SIENS by Dabur, our premium, Direct-to-Consumer (D2C) nutraceutical brand that sits at the intersection of modern nutrition and clinical efficacy. Built on a foundation of transparency and trust, SIENS offers a thoughtfully curated portfolio spanning beauty and daily wellness - from Hair, Skin & Nails Gummies and Marine Collagen to Multivitamins and Omega supplements. Every product is anchored in clinically studied ingredients and designed to meet the evolving needs of healthconscious consumers.
Launched exclusively on Amazon and DaburShop, SIENS has scaled rapidly by combining science-led education with credible digital advocacy. Over 400 creator collaborations have helped demystify ingredients and build consumer confidence, translating into strong engagement, consistently high ratings, and robust repeat purchases. This momentum is reflected in steady quarter-on-quarter growth, demonstrating SIENS’ ability to convert digital discovery into sustained demand. Building on this strong foundation, the brand is now poised to expand across additional platforms and adjacent high-growth categories, including sports and performance nutrition, further strengthening Dabur’s play in India’s premium nutraceuticals market.
Alongside new-age brands, we are also reimagining our heritage portfolio for the digital era. Dabur Gulabari, one of our most loved franchises, has successfully extended into the personal care space with a range of shower gels featuring indulgent fragrances such as Damask Rose and Jojoba Oil. Its expansion has been driven by a loyalty-first approach, leveraging a deeply connected consumer base to amplify advocacy,accelerate discovery, and sustain engagement in online channels.
Real Cheers marks our entry into the rapidly emerging cocktail mixer category. Targeted at Gen-Z and millennial consumers, the brand taps into evolving lifestyle and social consumption trends. With distinctive flavours such as Jamuntini, Ginger Tonic Water, and Green Apple Mojito, Real Cheers brings both innovation and cultural relevance to the segment. Collaborations with mixologists have further enhanced credibility, expanded usage occasions, and strengthened the brand’s connect with contemporary cocktail culture.
During the year, we further strengthened our premium foods portfolio with the launch of Dabur A2 Cow Ghee, marking our entry into the super-premium ghee segment. Introduced as an e-commerce and D2Cexclusive offering, the brand has seen encouraging early traction, reflecting a growing consumer preference for purity-led, traceable and differentiated kitchen essentials. This digital-first launch not only reinforces our premiumisation strategy but also enables us to engage directly with discerning consumers seeking authenticity, quality and trusted wellness in everyday nutrition.
Together, these brands reflect Dabur’s ability to build differentiated, future-ready portfolios that seamlessly blend science, heritage, and cultural insight. By leveraging digital-first models, we are driving premiumisation, deepening consumer trust, and unlocking scalable growth across high-intent online channels, positioning Dabur strongly in the evolving consumption landscape.
Annual Report 2025-26